A lead is a potential customer who has expressed interest in a company's goods or services. In order to increase future sales, the process of attracting potential customer's interest is known as lead generation. It is an essential step in many businesses' sales process. This is primarily done via digital channels, with some outbound marketing techniques. Effective lead generation can speed up the sales cycle and increase the possibility of new customers.

Some salient points about SNVA’s lead generation services :