Customer acquisition management service provided by SNVA Ventures is a set of techniques applied to manage customer prospects and inquiries generated by marketing. It can be considered as a linkage between advertising & customer relationship management to attract prospective customers. This service allows the businesses to quantify the effectiveness of results driven by various promotional activities and realise continuous improvements in customer acquisition systems. Customer acquisition management is similar to lead management in some ways, the most similar one is creating an orderly architecture to manage large volumes of customer enquiries or customer leads.