Job Description:
 Develop, implement, & maintain PPC accounts to achieve business objectives.
 Exposure on handling good budget on Education domain.
 In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads,
Instagram Ads, Google Analytics, Attribution platforms etc.
 Should be good at creating digital campaigns at social media, ad campaign, banners, CPC based campaign, ad
analytics & monetization specialists
 Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data
capture, campaign analysis and deliverability
 Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
 Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
 Passion for digital technologies and utilizing different digital marketing channels
 Ensuring revenue scale by deploying new strategies on a regular basis
 Prior experience with ecommerce and Travel field will be preferred.
 Strategize PPC and paid social media campaigns and align it against the whole digital marketing strategy
 Analyze data from various sources (Google Analytics, Facebook analytics, etc) and find insights on how to grow faster
 Find new opportunities to grow revenue and sales.
Candidate Profile:
 Proven experience as Digital Marketing or similar role
 Excellent understanding of digital marketing concepts and best practices
 Experience with social media, Google Adwords and email campaigns and SEO/SEM
 Skills and experience in creative content writing
 Analytical mindset and critical thinking
 Excellent communication and interpersonal skills
 BSc/BA in marketing or relevant field
 Working Knowledge of SEO (online and offline)

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